Reduce APAC Launch Markets from 5 to 3

CR-012 - Market Expansion – APAC

Approved

Type

Scope

Priority

High

Requested By

Tom Henderson

2024-12-20

Assigned To

Sarah Chen

Decided 2025-01-05

Description

Focusing initial launch on Singapore, Australia, and Japan due to regulatory complexity in other markets.

Impact Assessment

Reduces initial investment by $400K. Deferred markets to be addressed in Phase 2.